Founder of MS4 Performance Coaching
Real Estate Broker | Developer
Investor | Casual Superhero
Founder of MS4 Performance Coaching
Real Estate Broker | Developer
Investor | Casual Superhero
MS4 Performance Coaching
A real estate broker is a licensed professional who helps clients buy, sell, or rent properties, with more authority than an agent.
Expert Real Estate Advice
Keith's always been a nerd when it comes to personal growth and .
Development & Investment Projects
With over 20 years of Real Estate experience, Keith has developed multi-family projects, raw land and helped various clients successfully make sound investments.
Why Work with Keith
Keith wears a lot of hats, and he’s earned every one of them. He’s a real estate agent and broker, a developer and investor, a coach, a podcast host, and a writer. The common thread is simple: he helps people make smart moves and follow through, whether that’s on a deal, a development project, or their own growth.
As a real estate developer and investor, Keith has built a portfolio that spans single-family homes, multi-family units, and commercial properties. That range matters because he’s not guessing. He understands how deals behave in the real world across different asset types, market cycles, and business plans.
But the place he makes the biggest impact is coaching. Keith doesn’t just talk about strategy, he helps you apply it. He works with agents, investors, and operators who want to sharpen their skills, tighten their decision-making, and build a business that actually fits their life. Clear feedback, practical tools, real accountability, and none of the ego. You leave conversations with him knowing exactly what to do next and why it matters.
Keith’s also a communicator by design. As a podcast host and writer, he’s constantly distilling real-world experience into lessons people can use, whether they’re closing their first deal or scaling a portfolio. He blends education, innovation, and collaboration to move projects forward without turning the process into a misery contest. Sharp, kind, and still serious about results. His approach blends education, innovation, and collaboration, proving that you can have fun, be kind, and still get serious results.
That mindset goes all the way back to where he started. Keith grew up on a working farm in Eastern Washington, where the rules are pretty straightforward: work hard, be honest, do what you said you’d do, and take pride in the outcome. That shows up in how he operates today, with character, grit, and integrity driving the decisions.
If you’re looking for a real estate broker to buy or sell, coaching to level up your skills, guidance on development and investing, or a partner who follows through, Keith brings the experience and the mindset to help you move forward with confidence.
Keith is extremely knowledgeable and well versed in multiple industries. He encouraged and supported my desire to become an entrepreneur and provided insight and wisdom from previous experiences he had from his own journey. In truth, every single time he told me how to handle something, most of the time I chose to do it “my way”, and it only resulted in pain and setback. He’s real. He tells you how it is, and if you actually listen then you will be better!
My experience with Keith and his team at Synergy Properties was top-notch. He has helped me with an investment property purchase, and six years later, the sale of a property. Navigating listings and showings, and the subsequent negotiations was less stressful knowing Keith's depth of knowledge and experience. I highly recommend him!
Keith Riddle is an outstanding business owner and real estate professional. His team prepped us for every step of the selling and buying process. Within 13 days of my wife and I deciding to look for homes, Keith helped us find our dream home. Quickly after, he had us lined up with an individual who advised us in staging the house and an individual who's pictures made our house look its best. We then had our first and only open house and our neighbors couldn't believe how much foot traffic we had. During negotiations, Keith was masterful at maneuvering through a simultaneous close to ensure we did not have to be in an apartment between the closing of each home. There were also several items that the buyer of our home asked us to complete and Keith lined up a wonderful team from Remodel by Coulter to complete the work prior to the final walk-through. We have a one year old and Keith and his team were always sensitive to my son's nap times. The amazing individuals that Keith and Synergy properties team with are a testament to his leadership. This is my second house through Keith, and I will never work with anyone else.
